My name is Kendall Jones and I am a freelance writer based in Seattle, WA. While most people know me as the primary author of the Washington Beer Blog, I also write beer and travel stories for print publications. I also have broadcast experience and have appeared on radio and television to talk about beer.
To learn more about me, and to see the wealth of stories I’ve had published over the years, please visit my website at kendalljones.net.
My work appears regularly in Seattle magazine and Sip Northwest magazine. I’ve also been published in Celebrator Beer News, Beer Advocate, Beer West, 425 Magazine, Outdoors Northwest, and many others.
I receive several requests each week from people who want to pick my brain about their new business, product, event, idea, and so on. Please understand that I simply do not have time to entertain all of these requests. If you’d like to work with me in such a capacity, please ask me about consulting fees.
Although I am best recognized as a blogger, I do not think of it as blogging. I don’t think of myself as a beer blogger. I’m a beer writer with a blog. I get to say that because I’ve been published off line. (Oh look at me, I’m so fancy!) Truthfully, to me the word blog suggests something much more personal than what I typically do. In most instances, I try to behave like a journalist. I’m not always sure what that means, but I try.
I write to inform and educate. I love craft beer and I want to see the industry continue to grow. The craft beer industry fosters entrepreneurs, rewards creativity, and is good for our local and national economies. Small business is the backbone of America and craft breweries are small businesses. The list goes on and on. And yes, I do enjoy drinking craft beer very much. In short, I don’t just like craft beer, I believe in craft beer. I contend that the more a person knows about craft beer the more likely they are to support the craft beer industry.
Basically, I write to make people feel smart. Unlike many other bloggers and beer writers, I don’t want to be praised as some all-knowing beer guru. I honestly have nothing against anyone who seeks that kind of recognition, but that is not my style. Many people know a lot more about beer than I do, but there are many who know less.
Some of what I write is way beneath many hardcore beer geeks and sometimes they accuse me of being a beer simpleton. I don’t apologize for that. In my mind, writing to appeal to beer geeks exclusively is like preaching to the choir. They already know a lot about beer and they already drink craft beer. I’m glad there are blogs and forums where hardcore beer fanatics really geek-out about beer, but that’s not what the Washington Beer Blog wants to be. That is not the kind of beer writer I want to be.
I read a lot of beer-related blog posts and other articles that leave me thinking, “Wow, that guy sure is smart. He knows a lot about beer.”
As a writer, I don’t want to be that guy.
Instead of, “Wow, that guys is smart,” I want my readers to walk away thinking, “Wow, I feel smart.” I don’t want people to walk away thinking, “Wow, that guy sure is enthusiastic about beer.” I want them to walk away thinking, “Wow, I’m really enthusiastic about beer.” I don’t want them to simply read what I write, I want them to go drink what I write.
In October 2011, and again in October each year since, I have been honored to perform as the featured beer writer in Seattle Magazine’s annual “beer issue.” In those issues I discussed a number of our local breweries and basically provided an overview of the Seattle beer scene for the extreme beer novice. We’re talking about a mainstream lifestyle magazine dedicating a lot of pages to beer. Impressive. It is widely read by all sorts of people. It is not at all a beer-focused magazine.
When I first witnessed with my own eyes some of these “non-beer people” out touring the local beer scene using my issue of the magazine as a field guide, I was immensely proud. When people told me that the Seattle Magazine beer issue inspired them to visit breweries, try new kinds of beers, and otherwise explore the world of craft beer, I was profoundly satisfied with my work.
That is when I came to fully understand why I publish the Washington Beer Blog and write about beer in general.
My goal is to disseminate information that is meaningful for beer geeks and beer novices alike. I hope to do it in a way that is entertaining and interesting. I want the tide of craft beer that has been sweeping across America for the past 30 years to continue to rise. I hope that in some small way I am helping to make that happen.
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