Beer-Related Kickstarter Projects Address Life’s Enduring Questions

In the past I’ve done stories about young breweries, or would-be breweries, using Kickstarter to help get their businesses off the ground. The topic spurred a lively debate, so I’ll start out by saying that we all seem to agree that¬† opening a brewery is an expensive proposition and it is probably foolish to think you could fund anything but a small portion of the business plan using Kickstarter.

Today I have a couple more Kickstarter projects to tell you about. This time, they don’t involve breweries but they do involve beer. Both of these projects address questions that I have been asked many times.

Kickstarter is a wildly popular (and pretty cool) microfinance program that lets people like you and me make small contributions that help small businesses realize big dreams. We are paid back in the form of rewards. That’s a simplified explanation. To learn more visit the website at kickstarter.com.


The TapIt Cap

“How long will a growler last?”

I’ve been asked that question dozens of times. I tell people that it depends on how it was filled and how well it was sealed. A couple days. A week. There’s no real solid answer.¬† There is only one certainty; it won’t last long once you open it. That’s the problem with growlers. They’re basically like very big bottles of beer. Once they’re cracked they must be finished. It’s an all or nothing proposition. The TapIt Cap aims to change that.

According to the company: “The TapIt Cap brings beer growlers into the 21st century, keeping beer fresh longer.” Watch the video to see it in action and get a better idea of how it works. Visit them on Kickstarter to learn more.

Drink Careers 101

“How do I get a job in the beer business?”

The folks at Mutineer Magazine have a good point: jobs are hard to find these days. Mutineer Magazine also recognizes that the beverage industry (especially the adult beverage industry) has remained strong and actually grown during this latest economic downturn, but there is no clear path for landing jobs in the industry. This is evidenced by the fact that people ask me how to get a job in a beer business. As if I know. Well, okay, I have some ideas, but that’s about all.

This is a pretty cool idea. I think it benefits both the job seeker and the industry as a whole. From the Drink Careers 101 page on Kickstarter site: “We are creating a printed how-to guide dedicated to helping students pursue a career in the beverage industry, covering job opportunities working with: wine, beer, spirits, coffee, tea, and soda.

Watch the video and visit the project on Kickstarter to learn more.

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  1. With all due respect to Kendall…….

    The idea behind a growler, IMHO, is to have FRESH, DRAFT QUALITY beer.

    “How long does it keep?” Shouldn’t be a question.

    “Keeping” beer means it is no longer FRESH.

    Life is short.

    Drink up.


  2. People have such strong feelings about growlered beer. I suppose Jack In Seattle did put an “IMHO” in there, but he presents that there is but one aspect to the neat thing that is take-home beer. For me, getting a growler of beer is not about getting it home, opening it right away and consuming the whole bottle in a sitting. It’s more about having that beer in my fridge to savor for as long as I can make it last, extending my memories of what was hopefully a nice experience visiting a brewery or taproom. My growler handling is appalling to some. I get it by bicycle and cart it around for the rest of the day/night, then milk it for the coming two weeks or so (stored on its side). I guess the point is it’s whatever you want it to be.

  3. I don’t get kickstarter.

    If I’ve a close friend or family member I may choose to gift them some resources to support a worthy effort.

    On the other hand, if I think a random stranger has an exciting business idea, I would like to invest – so that I too may get an R.O.I.

    Why would I give money to strangers in exchange for a T-shirt?

    There are actual charities more deserving of my generosity.

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