This Thursday, January 8th, the Beveridge Place Pub officially inaugurates Lucille IPA as the House IPA for 2015. The event serves as a Georgetown Brewing brewers night and the celebration includes other G-town favorite treats along with Lucille, including Lisa’s Chocolate Stout, Camp George Dunkelweizen (collaboration with Portland’s Basecamp Brewing), and the elusive Tombourbon. Who knows what else might happen.
What do I mean when I say House IPA? The 36 taps at the Beveridge Place Pub rotate regularly, with just a few beers remaining constant. Among them, the house IPA, which outsells the rest of the regular offerings. A typical week at the pub sees the crowd consume up to five or six kegs of the House IPA — the “always on tap” IPA.
How do they determine the House IPA? Each year in October, Beveridge Place Pub celebrates Hoptoberfest, a month-long celebration of IPA that includes an NCAA-style, bracketed tournament to determine the next year’s House IPA. Any Washington-brewed IPA is eligible for the tournament and pub patrons nominate their favorites. Eventually the pub taps the top vote-getters and the beers face off in head to head competition with pubsters voting for their favorite, a winner is determined and named the House IPA for the following year.
For the winners, it’s a lucrative honor to be the House IPA at the Beveridge Place. The crowd knows a thing or two about IPA, so if you win it means you’re brewing a good one. Also, lots of guaranteed keg sales. Five kegs a week for a year is nothing to sneeze at.
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