We just learned via Brewbound.com that Alchemy & Science, a wholly-owned subsidiary of Boston Beer Company, has acquired all rights to the Coney Island craft beer brand. Odd as it may sound, the whole thing started over a T-shirt, but the long and the short of it is that Boston Beer (or it’s wholly-owned subsidiary) now controls the rights to Coney Island beers, which is a sub-line of Shmaltz Brewing.
According to Brewbound.com,
Alchemy & Science, the craft brew incubation project and wholly-owned subsidiary of Boston Beer Company, today announced that it acquired all rights to the Coney Island craft beer brand for an undisclosed amount.
Alan Newman, the president of Alchemy & Science told Brewbound.com that conversations over Coney Island, a sub-line of Shmaltz Brewing, began last year with Shmaltz founder Jeremy Cowan.
“It started over a t-shirt,” he said. “I called Jeremy because Stacey [Steinmetz] (A&S co-founder), wanted to get her dad a Father’s Day gift. Somehow the conversation got morphed.”