Another day, another acquisition. Breckenridge Brewery of Littleton, Colorado has been around for 25 years. Now it is the latest brewery acquired by Anheuser-Busch as the beer behemoth continues to grow its portfolio of craft-like brands. Just like every other brewery to go this route, Breckenridge Brewery describes it as a “partnership.”
I suppose “partnership” is a fitting word, given the fact that these acquisitions do not happen by accident. Resistance in not futile, but not everyone wants to resist. The target brewery must be willing to submit to the Anheuser-Busch offer. Thankfully, there are still over 4,100 craft breweries in America that have yet to be assimilated.
Breckenridge Brewery fits the suit. Available in 35 states, Breckenridge will sell approximately 70,000 barrels of beer in 2015, making it about the same size as Four Peaks Brewing, which Anheuser-Busch acquired a few days ago.
A recent development in the storm of corporate takeovers, Anheuser-Busch has now given this market strategy a name: The High End. According to the beer behemoth, it is building this portfolio to provide its unique craft and European import brands with autonomy and support for growth, while fostering a collaborative environment for the brightest brewers in the beer community.
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Currently, The High End portfolio includes brands such as Stella Artois and Shock Top, along with craft breweries Goose Island, Blue Point, 10 Barrel, Elysian, Golden Road and now Breckenridge.
“We’re excited about the partnership and have been encouraged to continue on our path and become more innovative moving forward,” said Todd Usry, President of Breckenridge Brewery, in a press release. “I’m a believer in what The High End is focused on accomplishing and we are flattered that our team was chosen to help guide that journey. We’re looking forward to utilizing resources like decades of research and brewing expertise as we continue to create new beers.”
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“Breckenridge Brewery has a long history of innovation and they continue to brew new and exciting beers, from their specialty brews like the Mountain Series that celebrates the brewery’s origin as a ski town brewpub, to their planned nitro can series,” said Andy Goeler, CEO, Craft, The High End. “They are innovative and have built an amazing business that’s enabled them to get their great beers to fans across the country. We look forward to even more growth together.”
