Elysian of BOOM IPA – Reaping the Sweet Rewards of Victory

Update: March 4th

The beer is almost ready. The official launch is this Thursday,March 6th. This includes the raising of the 12th man flag at West Flanders Brewing in Colorado.

Here are the tapping locations –
West Flanders: 1125 Pearl St. Boulder, CO
Elysian Capitol Hill: 1221 E Pike St, Seattle
Elysian Tangletown: 2106 N 55th St, Seattle
Elysian Fields: 542 1st Ave S, Seattle

Original Post: Elysian Brewing won the bet. Simply put, it was a Super Bowl wager with a Colorado brewery (West Flanders Brewing). Now, Elysian is preparing to reap the sweet rewards of victory. Here is a press release from Elysian regarding the Super Bowl wager.


Elysian Brewing Company of Seattle, WA are the big winners of a major bet with West Flanders Brewing of Boulder, CO over the outcome of the Super Bowl!

As per the terms in the original press release below, Elysian’s Kevin Watson (below) will head to Colorado to brew the winners’ beer “Elysian of Boom!!! IPA” at West Flander’s brewery.


Elysian Co-founder David Buhler will fly out to raise the 12th Man, Seahawks and Elysian flags at the West Flanders taproom on Thursday, March 6 at 6PM. The Seahawks flag will fly in Boulder, Colorado for two weeks after the tapping or until the beer is gone – whichever comes first.

Please join David to celebrate the Hawks Super Bowl victory with some Elysian of Boom!!! IPA … or just help West Flanders drink through the victory batch in short order.

WHERE :: WEST FLANDERS – 1125 Pearl St., Boulder, CO 80302


Winning Brewery Takes Over Losing Brewery and Brewery Staff, Makes Winning-Team Beer and Flies Team Flag

(Seattle, WA) – In advance of the upcoming Super Bowl between the Seattle Seahawks and the Denver Broncos, Elysian Brewing Company is entering into a “we’re going to win!” wager with its brewpub peers at Boulder, Colorado’s West Flanders Brewing.

The terms of the wager are significant.

The head brewer for the brewpub of the winning city’s team will be flown to the losing team’s city, at the loser’s expense.

There they will take over the brewery’s equipment and staff to brew a beer of their choice on that brewery’s equipment.

To raise the stakes even higher, on tapping day the losing brewery must fly the winning brewery team’s flag for two weeks or until the beer is gone, whichever comes first.

“I cannot wait to see the Seahawks flag raised in Colorado” says Elysian co-founder David Buhler. “The NFL’s top-ranked defense against the top-ranked offense makes this one of the most epic Super Bowl games ever. But the Hawks secondary is going to dismantle Manning and our offense will be in Beast mode”

West Flanders co-founder Mark Heinritz is not worried about such predictions. “The state of Washington,” Heinritz says, “has excellent breweries, incredible hop fields, and the second-best football team in the NFL. The Broncos will beat the Seahawks.”

“I already have the Broncos flag folded up in a Fed Ex envelope with Elysian’s address,” says West Flanders head brewer Brian Lutz. “The Seahawks are a great team, but Manning and the Broncos are gonna stampede to victory in New Jersey.”

Lutz says he is compiling a list of premium Colorado-grown ingredients to use in the beer he intends to brew in Seattle. “The beer’s gonna be delicious,” he says, “but it may leave a bad taste in the mouths of Seahawks fans.”

Elysian Brewing Company operates out of Seattle, Washington with three brewpubs and a large-scale production facility. Led by innovative craft beer pioneer Dick Cantwell, Elysian is known for its creativity and variety and has brewed over 300 original beer recipes since opening its doors in 1996. Elysian was named Large Brewpub of the year three times at The Great American Beer Festival®.

Each fall the pumpkin-obsessed Elysian team hosts its annual Great Pumpkin Beer Festival, which features over sixty local and guest pumpkin beers and giant pumpkin “kegs” filled with beer.

West Flanders Brewing Company opened its doors in the fall of 2012. The small-artisan brewpub specializes in beers that match Belgium’s innovative traditions with a Colorado sense of adventure and quality.

West Flanders head brewer Brian Lutz is a respected, trailblazing brewer in Colorado who has led brewing efforts at Redfish New Orleans Brewhouse, Left Hand Brewing and Oskar Blues Brewery. He is co-founder of West Flanders with fellow co-founders Mark & Chris Heinritz and Barry Wolfman.



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