As the world of craft beer grows, with more and more breweries producing an ever-expanding number of choices for beer enthusiasts, marketing is more important than ever. The Craft Beer Marketing Awards (CBMA’s) celebrates the craft of marketing craft beer. Entries are now being accepted for the 2021 awards.
The Craft Beer Marketing Awards program was designed to recognize marketing efforts in the craft beer and beverage industry. Anyone involved in the marketing of craft beer is eligible to enter. Breweries, artists, marketing firms, and so on. Award winners receive a small Oscar-like statue referred to as a crushie. Awards are handed out for 30 different categories, which are judged by over 100 professional industry judges.
You can read about last year’s local, Washington winners here. Visit the official CBMA website for more details. Here is the press release announcing this year’s competition.
Craft Beer Marketing Awards Goes Global for 2021
The Craft Beer Marketing Awards (CBMA’s) announced its 2021 Awards Program is expanding and will accept entries from around the world in beer, hard seltzer, and cider. Entries are open from October 1, 2020 and will be accepted through January 29, 2021.
The CBMA’s was founded last year and features 30 categories that celebrate the very best of beer marketing and the teams, and individuals behind them. Breweries, their agencies, artists and marketing partners are invited to enter their top work. Most notably new this year is a special Pandemic Marketing Category which looks at original marketing done during Covid-19.
- EARLY BIRD ENTRY PERIOD: OCTOBER 1-NOVEMBER 7, 2020
- ENTRY PERIOD: NOV 8, 2020-JANUARY 29, 2021
- JUDGING: FEB 8-MARCH 6, 2021
- WINNERS ANNOUNCED: Week of March 29, 2021 @ CBC event (TBD) and live stream
Entries will be divided up into five regions:
- The Americas
- APAC – Asia & Pacific (including Australia & New Zealand)
- MENA, Africa & Beyond
Platinum and Gold Crushies will be awarded in each region. Newly designed Global Crushies will be unveiled soon and will be awarded to those who opt-in for an extra entry fee to be judged at a global level in addition to a regional entry.
All categories are judged by an influential and respected panel of beer, marketing, and design experts. The CBMAS judging process is a robust, credible, and transparent digital scoring system.
The 2021 CBMAs consist of 30 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms. Entry is open to anyone involved in marketing within the brewing industry.
Some of the award categories include:
- Best Can Design
- Best Tap Handle Design
- Best Original Video
- Best Merchandise Design
- Best Use of Social Media
- Best Website Design
- Beer Marketing Wild-Cards, like Coolest Taproom
- Best Pandemic Marketing (New)
To view the 2020 Crushie winners gallery, click here.
ABOUT CRAFT BEER MARKETING AWARDS
The Craft Beer Marketing Awards was established in 2019 to give recognition to the best of the best in the marketing realm of the brewing industry. With categories that range from the best can design to taproom and best website design to social media influencer of the year, there’s an opportunity to showcase the best work in every area of marketing in the brewing industry. For more information, visit craftbeermarketingawards.com.