Local pub owners and brewers take note: When your beer tastes good, people will purchase more of it from you.
That’s the theory behind the Brewers Association’s November Power Hour webinar on the “Economics of Draught Quality and Beer Line Cleaning.” The webinar is happening Thursday, November 21st, 2013 at 10 a.m. PST.
Usually $99 for non- Brewers Association members, this special Power Hour webinar will be offered free to anyone who’s interested. The Brewers Association is an organization of brewers, for brewers and by brewers. More than 1,900 US brewery members.
Register online by November 20:
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Full details from the Brewers Association:
November Power Hour: Economics of Draught Quality and Beer Line Cleaning
Thursday, November 21, 2013
1:00 Eastern • 12:00 Central
11:00 Mountain • 10:00 Pacific
Speakers: Jeff Schaefer, Brewery Sales Director, New Glarus Brewing Co. and Bart Watson, Staff Economist, Brewers Association
The November Power Hour will explore the enhanced market opportunities derived from more frequent draught line cleaning based on Brewers Association guidelines. After illustrating some of the line cleaning problems that exist in the marketplace, the presentation uses a natural experiment case study to demonstrate the return on investment from line cleaning for all partners in the three-tier system. In particular, it emphasizes that—even under high cost scenarios—frequent, proper line cleaning can be a significant source of profit for retailers.
FREE to all participants, both members and non-members.
Power Hour Primer
Register online by November 20
Bios:
Jeff Schaefer is the Brewery Sales Director at New Glarus Brewing Company and is the driving force behind the brewery’s retail draft beer team. Trained at the Siebel Institute of Technology and by Micro-Matic and Perlick in draught beer quality and dispense, Jeff leads the training of New Glarus Brewing Company’s distributor draught specialists throughout the state.
Jeff has presented at numerous industry functions including the MBAA Technical Conference, Craft Brewers Conference, Wisconsin Brewers Guild Technical Conference and the Draught Quality Seminar at the Great American Beer Festival®. He is also a Certified Cicerone® Beer Server and a Doemens Beer Sommelier.
Bart Watson is the Staff Economist at the Brewers Association (BA). Prior to his current position with the BA, he was a Lecturer at the University of California Berkeley, a Visiting Assistant Professor at the University of Iowa, and an Associate at The Barthwell Group, a management consulting firm. His academic research focused primarily on the political and economic effects of increasing market consolidation in distribution channels. He holds a B.A. from Stanford University and a Ph.D. from the University of California Berkeley.
