Introducing Beer Church Pale Ale v2.0

The press release went out today. Beer Church Pale Ale v2.0 will be ready to drink in just a couple of weeks. We made the first batch with Big Al Brewing to benefit the Leukemia and Lymphoma Society and now we’ll make the second batch with Schooner Exact Brewing to benefit Pints for Prostates. Here’s the press release:

FOR IMMEDIATE RELEASE
Friday, March 18, 2011

Beer Church and Local Brewery Teaming Up for Prostate Cancer Awareness

On Saturday, March 19th at Schooner Exact Brewing in Seattle, representatives from Beer Church and Schooner Exact Brewing will brew a batch of Beer Church Pale Ale, a beer benefiting Pints for Prostates. Schooner Exact Brewing will distribute 20 kegs of its Beer Church Pale Ale throughout the greater Seattle area. Proceeds from the sale of the beer will benefit Pints for Prostates and its grassroots mission to increase awareness among men about the need for regular health screenings and PSA testing.

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Beer Church and Schooner Exact Brewing are hosting a party to commemorate the release of Beer Church Pale Ale at West 5 Lounge in Seattle on Friday, April 1st at 6:00 p.m. For each pint of Beer Church Pale Ale sold, West 5 will donate one dollar to Pints for Prostates.

Because of generous donations from members of the brewing industry, the very act of making this beer helps support Pints for Prostates. Schooner Exact Brewing is donating the manpower, the equipment and the know-how. Larry’s Brewing Supply of Kent, WA donated the majority of the grain. Yakima Chief, Inc of Sunnyside, WA donated the majority of the hops. Snipes Mountain Brewing of Sunnyside, WA donated additional hops. A monetary donation equaling the cost of those ingredients will be made to Pints for Prostates.

Beer Church Pale Ale is a Northwest-style Pale Ale. It is medium bodied and weighs in at approximately 5.2 percent alcohol by volume (ABV). The beer features a distinctive and notable hop characteristic and is brewed using ample quantities of Washington-grown hops. Schooner Exact’s Beer Church Pale Ale will be available on April 1st. Interested bar owners should contact Schooner Exact Brewing at (206) 432-9734.

“Because of the generous support of our sponsors, and Schooner Exact’s willingness to get involved in this project, we are able to insure that this beer benefits the cause before it ever leaves the brewery,” says Kendall Jones, Director of Beer Church. “To further support the cause, we encourage other bars selling Beer Church Pale Ale to follow West 5’s lead and donate a portion of sales to Pints for Prostates.”

Beer Church and Schooner Exact Brewing recognize the importance of what Pints for Prostates is doing. “We want to help Pints for Prostates speak to men using the language of beer. As with any type of cancer, early diagnosis is critical to survival. Unfortunately, testing for prostate cancer is a subject men generally do not want to talk about. Like Pints for Prostates, we want beer to help get the conversation started.”

About Beer Church: Beer Church is a Seattle-based group of beer-loving individuals that organizes fundraisers and provides easy, fun ways for people to contribute to the community. Founded in 1998, Beer Church has organized over 20 events to benefit a wide variety of charitable causes. For more information about Beer Church, contact Kendall Jones at (206) 218-7387 or email [email protected] Find Beer Church on the web at www.beerchurch.com.

About Pints for Prostates: Pints for Prostates is a 501(c)3 a campaign that reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, approximately 218,000 new prostate cancer cases were diagnosed in the U.S. in 2010. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).

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One comment

  1. I’m glad to hear that more and more companies are taking an active role in prostate cancer. Companies like breweries, that men love, should be using their clout to help raise awareness. I applaud Beer Church.

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