Introducing the “virtual” brewers night celebration

Boundary Bay Brewery and Everett’s Alligator Soul are going to host the first-ever “virtual brewers night” on November 18th from 6:00 – 9:00. It’s the first one we’ve ever heard of, anyway. You won’t have to drink virtual beer, but smart phones and social media tools would seem to be in order for this one.

The event will be much the same as any brewers night celebration except that special incentives are in store for those who play along using social media tools–Twitter, basically. They’ve created a hash tag specifically for the event and if you tweet during the event using the tag, you will automatically be entered to win some swag. Also, Alligator Soul will be offering some special deals for those paying attention. The hash tag is #bbaygotsoul. You will also want to make sure you’re following both Boundary Bay (@BoundaryBay) and Alligator Soul (@alligator_soul).

Here’s the whole story from Boundary Bay:

We are partnering up with Alligator Soul in Everett for a Virtual Brewers Night this Thursday, November 18th from 6-9 pm. Now, before you get all hot and bothered…we’re not asking you to taste VIRTUAL beers. We’d never deprive you of the joy of our hand crafted beverages! We do, however, want you to come to Alligator Soul and communicate virtually (meaning via social networks) about all the happenings…while it’s actually happening! There’s going to be live music, specials, prizes, and more!


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Alligator Soul has been proudly serving its N’awlins-style cuisine in Everett, Washington since 1995. This place is known for good grub and great people with the goal of giving folks a taste of true Southern hospitality. It should be no surprise, then, that it is where people flock for great Cajun and Creole food in the Northwest. Lucky for us, you can always find Boundary Bay Brewery beers on tap among their 18 taps of mostly local and regional beers!

We, along with Alligator Soul, are big believers in social media for our businesses, but we also think community is really, really important. So, during a Virtual Brewers Night, we get to combine the best of both worlds! Anyone is welcome at this event, but we’re particularly interested in those who tweet and are already craft beer fans. In preparation for the big event, don’t forget to “follow” us and Alligator Soul on Twitter: @BoundaryBay and @Alligator_Soul. Following us on Twitter will also be how you get in on the Virtual action during the Brewers Night!


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Here’s how it’s going to work: make sure you BRING you smartphone with you to this Brewers Night and use the #tag we’ve set up for the event, which is #bbaygotsoul – especially because everyone who tweets about the event (while AT the event) and uses the #tag will be entered into a drawing for some sweet, sweet schwag! Also, be sure to look for tweets before the event for a coupon for some awesome FREE cajun food, then bring in your smartphone and show them the coupon from your phone to score free food that night. During the event, the Boundary Bay Twitter account will be fully staffed and ready to answer all your questions about our beer, our business…or whatever! So tweet your questions to us during the event and keep an eye on the live Twitter feed up on the tv at Alligator Soul for our answers to your inquiries. There’ll be plenty of other fun too like live music and trivia questions that just might net you $1 off your beer if you get the right answer!

So, bring your smartphones and show up at Alligator Soul on November 18th. Prepare for great beer, tasty cajun food, live music, social media and more! See you there.

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