Iron Horse Brewery Opening New Location in Downtown Ellensburg

As of this moment, Iron Horse Brewery has three locations. It will soon have four locations and then shortly thereafter will have only two. Follow me on this one and try to keep up.

First, there is the tasting room at the original brewery on Prospect Street. Second, there is the Iron Horse Micropub in the heart of downtown Ellensburg. The third location is the (newish) brewery, which is for making beer and not for drinking it. The fourth location will be a new tasting room downtown, located next door to the existing Iron Horse Micropub. Once the new tasting room is ready to open, the existing Micropub will close. So too will the tasting room at the original brewery on Prospect Street. Or something like that.

Confusing, I know. Keep reading.

When all of this hoopla reaches its conclusion, there will be just two Iron Horse locations. The first location will be the new, larger tasting room at 412 N. Main Street in downtown Ellensburg. There, you will be gleefully welcomed and can consume all of Iron Horse Brewery’s wonderful beers, fill growlers, play on the slip-n-slide, and all the rest. The second location will be the production brewery on the fringes of the city, a location from which you are strictly forbidden, unless you have a golden ticket. You know, with rivers of chocolate, flying glass elevators, oompa loompas, and all the rest.


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I think I got all of that straight. Here is the press release from Iron Horse Brewing, which was delivered to me with tongue firmly implanted in cheek.

Iron Horse Brewery Plans to open their 4th location, then they will close the Tasting Room and Micropub, leaving only 2 locations.

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ELLENSBURG, WA (September 5, 2013) Iron Horse Brewery announced today that it plans to close their Tasting Room on Prospect Street and the Micropub on Main Street with the intention of moving into a new, consolidated retail space located next to the Micropub at 412 N Main Street.

“The location became available and we thought ‘Bigger building? More space? Right next door? Ability to consolidate our 2 retail locations and better serve our fans? Why wouldn’t we do this?’” said Owner and General Manager, Greg Parker. “Then, after we thought about all the reasons not to move, we decided to ignore those reasons and proceed anyway.”

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Parker commented. He added, “By shutting down the Tasting Room, we’ll be able to redirect some of the highway traffic it receives to downtown, which should benefit other businesses nearby. Ultimately, we’ll be doing the same thing as before, just in one location as opposed to two.”

Iron Horse plans to complete the project in two phases. Phase 1, beginning immediately is primarily cosmetic, combining the look and feel of the two existing locations. There are a few required structural changes to the layout which will help better serve beer and their customers.

Phase 2, slated to begin March 2014, is to build out a 400 square foot beer garden, comparable to the one at the Micropub, add roll up doors, and maybe a slip and slide. Although, the slip and slide is probably not practical.

Customer Impact

“Aside from serving great beer, a superior customer experience is our number one priority” said Retail Manager, Suzanne Vargas. “By operating one central location with more square footage, we can better serve our customers regulars and newcomers alike. We’ll be open 7 days a week, very similar hours as before and it will still be the Iron Horse Brewery experience you know and love; there will just be a little more elbow room to drink your beer.” Vargas added.

Timing

Their current plan is to enter the new space the first week of September in order to begin renovations. As the new location approaches readiness, Iron Horse will close down the Tasting Room which will allow them to finish up the space. Then, they will close down the Micropub over a weekend, and open up the following day at the 412 N Main street location; Completion is targeted for mid October; However, the move and consolidation will be based on readiness and not on a set timeline.

To learn more about project, go to their website:

http://www.ironhorsebrewery.com

 

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