kulshan-apero-1

Kulshan Brewing agrees to meet seltzer drinkers in the middle

 

Kulshan Brewing introduces a series of beers with seltzer drinkers in mind

It has become another “us versus them” scenario in the craft beer world. The lines have been drawn: craft beer or hard seltzer. Thems fightin’ words! A few years ago when cider was the fastest-growing segment of the alcoholic drinks industry, everyone maintained their cool and nobody seemed to consider cider as some kind of existential threat, but over the past couple years, hard seltzer has replaced cider as the skyrocketing non-beer beverage and that seems to freak out some craft beer enthusiasts.

If you’re one of those people, a craft beer lover who feels the need to disparage seltzer and those who drink it, know that you sound defensive and, dare I say, a bit insecure. Remain calm. The 21st Amendment guarantees that nobody is coming to take away your semi-automatic IPA or your double-barrel-aged stout. And do not get confused and think that I am suggesting that you should replace your saison with a seltzer. That’s madness! I’m just saying, to each their own. Live and let live. Agree to disagree. Quaint notions from days gone by that I hope still exist in the world of beer if not in the world of everything else.

So, I hope nobody freaks out at the news that one of our beloved craft breweries is designing beers to meet seltzer drinkers in the middle. Kulshan Brewing of Bellingham, WA introduces a series of beers designed to appeal to seltzer lovers: the Apero Series. The official release announcement is below.

All of this is related to a much larger trend: health and wellness. In recent years people have begun to pay closer attention to things like caloric intake. In large part, that’s the appeal of seltzer and that is the reason why so many breweries have begun to introduce low-calorie, more-body-conscious beers as of late. Some of the nation’s most recognized craft breweries have introduced such beers: Dogfish Head Brewing’s Slightly Mighty, Southern Tier’s Swipe Light, Boulevard Brewing’s Easy Sport, Deschutes Brewery’s Wowza, Deschutes Brewery’s Da Shootz Pilsner, and so on.

Anyway, here is the aforementioned announcement from Kulshan Brewing:

KULSHAN BREWING RELEASES BEER FOR SELTZER FANS

A low calorie, low carb, naturally gluten-reduced beer

BELLINGHAM, WA (February 14th, 2020) — Kulshan Brewing is bringing beer to the seltzer-loving crowd with the launch of their fruited Apero series. Fruited, yet dry, these light and refreshing beverages are highly crushable, delightfully bubbly, and a whole lot of fun.

Drawing off the success of their first Apero released in early 2019, the brewing team has enjoyed experimenting with a variety of flavor combinations, with crowd favorite Blackberry earning a spot on the full-time tap list. On Monday, February 10th, Kulshan released Peach as the newest Apero flavor and will begin to roll out fresh flavors quarterly. You can look forward to Pineapple, Mango, and Grapefruit on draft and in cans in 2020.

Fermented with an enzyme that helps the yeast eat up residual sugars, this beer clocks in at 100 calories and only 4 carbs per can, making it the perfect companion for the health-conscious, or for beer lovers who occasionally want something on the lighter side. For those watching their gluten intake, this beer is brewed with a significant amount of rice making it naturally low in gluten, containing less than 20 parts per million (PPM), similar to Omission, Bud Lite, and Corona.

“It’s like a spiked seltzer, but better. It’s clean, crisp and refreshing with more pronounced fresh fruit characteristics,” said Wesley Finger, Head Brewer for Kulshan Brewing. “We decided to can it so everyone can enjoy this beer at home and on the go. It’s an everyday drinker and is certainly a staff favorite right now.”

Each new beer in the series will be a short run and available for a limited time in the Kulshan taprooms and in select stores around the North Sound. Be sure to follow Kulshan Brewing on social media to keep up with the release dates. Facebook @Kulshanbrewing, Instagram @kulshanbrewery, Twitter @kulshanbrewery.