lagunitas-hifi-cans

Lagunitas Brewing introduces a weed-infused brew, the first of its kind

 

I love their attitude. Before we even talk about this new beer-like beverage, I’m going to tell you that I love Lagunitas Brewing Company’s unapologetic, off-beat attitude. I don’t know if a brewery really needs to have an identifiable personality to succeed, but it works for Lagunitas. Without pointing to any one person in the organization, I’ll just say that the brewery has never been shy about its relationship with cannabis.

Over two decades ago Tony Magee, the founder of Lagunitas Brewing, famously said, “It takes a lot of good weed to make great beer.”

Ya, so I suppose that does point to one person in the organization. With the introduction of Hi-Fi Hops, Tony’s words have never been more true. Is anyone surprised that Lagunitas Brewing is the first major brewery to create a THC-infused brew?

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Cannabis and hops are genetically related. They are both part of the same Cannabinaceae family.  Without overstretching the familial metaphor, it’s accurate to think of them as cousins. There are genetic similarities between the two and research is ongoing, but I liken the relationship between weed and hops to the relationship between asparagus and onions. Both are part of the same family, but only one makes your pee stink.

“We’ve often dreamed of hops and their cannabis cousin partying together at the family reunion,” says Jeremy Marshall, Brewmonster at Lagunitas Brewing Company. “We wanted to bring this party to life in a beverage. It’s high-time that good beer inspired a provocative, yet refreshing non-alcoholic alternative. With a smidge of California sun-grown cannabis in every sip.”

Hi-F Hops is a new brew from Lagunitas Brewing and is described as an IPA-inspired sparkling beverage made using everything Lagunitas knows about hops, but with zero alcohol, zero calories, and zero carbs. The brew is infused with THC from the finest, sun-grown cannabis using extract from AbsoluteXtracts.  This marks the first time a major brewery has released a THC-infused beverage. It is available in two intensities: 5.5 mg and 10 mg per 12-oz can.

At this time, it is available at cannabis dispensaries in California. No word yet on plans to export it to other weed-legal states like Washington. Crossing state lines with such a product might be tricky, but  Lagunitas does have a prodcution facility in Washington now.

 

 

 

 



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