Today it was announced that Heineken International is buying the remaining 50 percent stake in Lagunitas Brewing of Petaluma, California. In August 2015, Lagunitas sold 50 percent of the company to Heineken in what was described as a partnership primarily focused on distribution.
Heineken owns nearly 170 breweries in more than 70 countries. It produces 250 international, regional, local and specialty beers and ciders. It employs approximately 73,000 people. The company produces nearly 200 million hectoliters of beer annually (about 170 million barrels).
Lagunitas Founder and Chairman Tony Magee will become Heineken’s director of global craft and will report to its executive board on the global and local craft strategy for the Amsterdam-based company.
“During the 19 months of our partnership we have come to trust and truly believe in each other. Through that we have found ourselves aligned on how to bring the vibe of U.S. craft-brewing to beer lovers everywhere. Only by fully committing to this relationship can we both respond to the historic opportunity that awaits us in all 24 time zones,” Magee said in a statement.
Jean-François van Boxmeer, CEO of Heineken, also praised the deal. “Our partnership with Lagunitas has been a great success and today’s announcement marks the next stage of an exciting journey. We look forward to accelerating the roll-out of Lagunitas to many more markets, and sharing craft beer with many more beer lovers around the world,” van Boxmeer said in a statement.
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