In February we posted a story about Rainier Beer’s potential homecoming. That story involved Rainier’s parent company, Pabst Brewing Company (Blue Ribbon Intermediate Holdings, LLC) making a clever play to capture a piece of the craft beer boom. The plan involved opening a relatively modest sized brewery in Seattle where it would focus on recreating per-Prohibition beers and creating new, crafty beers.
Since those initial overtures, nothing but crickets.
Today we learn that there is some movement. Kind of. It doesn’t involve Rainier Beer directly, but it involves the company’s flagship brand, Pabst Blue Ribbon. The Los Angeles-based beer company just announced plans to return to Milwaukee and open a new brewery and restaurant on the site of the original Pabst Brewery.
“The launch of this brewery in Pabst’s original home represents a long-awaited return to our roots,” current owner and CEO Eugene Kashper said in a statement.
The old Pabst brewery and complex in Milwaukee has been renovated to include the Brew House Inn & Suites, the University of Wisconsin-Milwaukee’s School of Public Health, apartments and more. The new Pabst brewery and tasting room will open in a former church that was later used as a Pabst employee training and conference center, the Milwaukee Journal Sentinel reported.
Pabst Brewing Company’s holdings include Pabst Blue Ribbon, Lone Star, Rainier, Ballantine IPA, Schlitz, Old Style, Stroh’s, and Old Milwaukee.