In October, Pike Brewing Company celebrates its 29th year of existence. Yes, that makes it one of the oldest breweries in the state, but that doesn’t mean Pike is resting on its laurels. In the last couple years the company has shown its commitment to evolution with the opening of its new, elevated eatery, Tankard and Tun, as well as the expansion of the brewery, which is facilitating more experimentation and deviation from time-honored recipes.
The look of Pike’s beers is evolving too. Pike Brewing Company is introducing a new design element that will be used on its packaging moving forward. The “star P” logo debuted recently on a test basis, but the new logo will make it’s wider debut next month with the introduction of the new Space Needle IPA cans. The new logo will be used across Pike’s beer packaging. Look for the new Space Needle Golden IPA cans to hit the shelves in September.
The new logo was designed by Pike Brewing co-founder Charles Finkel and is intended to evoke the company’s legendary roots as well as it’s commitment to evolution and innovation. “The star, as well as the sweeping font, have been part of the Pike brand since its inception, appearing on labels since 1989,” says Charles, “We modernized our packaging while maintaining a connection to our own history. Rose Ann and I are proud that Pike Brewing Company continues to grow and evolve as the goal is for Pike to become a 100-year-old independent brewery.”
As you can see in the picture above, the Space Needle IPA cans also include information about the beer inside, providing details too seldom seen on retail packaging like this. Consumers get a glimpse at what’s inside the can — which grains, hops and yeast were used in the recipe, some flavor descriptors ,and some food pairing recommendations.
More news about the upcoming anniversary is forthcoming.