Perhaps you’ve seen the television commercials proclaiming that “Portland is Happening Now.” Perhaps you’ve even noticed that Travel Portland, the organization behind the campaign, rightly embraces beer as one of the city’s key tourist attractions. Today we share the announcement that Travel Portland and Base Camp Brewing are partnering to further advance the message that beer is one of the things happening now in Portland.
Travel Portland is partnering with Portland’s Base Camp Brewing Company to introduce a series of limited-availability #PDXNOW beers as part of the “Portland is Happening Now” winter tourism campaign. In a program spearheaded by Base Camp, 10 Portland breweries have paired up to create 10 different #PDXNOW collaboration brews.
Beer drinkers are invited to enjoy all of the collaboration beers this Saturday, January 24 at Collabofest. More information about the event, the breweries, and the beers, in the press release below .
TRAVEL PORTLAND PARTNERS WITH BASE CAMP BREWING COMPANY TO CREATE 10 LIMITED-AVAILABILITY #PDXNOW BEERS
Exclusive beers released at Jan. 24 Collabofest, available through February
PORTLAND, Ore. — Jan. 15, 2015 — Travel Portland, the official destination marketing organization for the city of Portland, is partnering with Base Camp Brewing Company to introduce a series of limited-availability #PDXNOW beers as part of the organization’s larger “Portland is Happening Now” winter tourism campaign.
In a program spearheaded by Base Camp, 10 Portland breweries have paired up to create 10 different #PDXNOW brews. Each pair shares a particular beer style, but individual breweries have crafted their own interpretations, utilizing local ingredients to showcase the brewing talents found around the clock in Portland. The #PDXNOW beers will be available at the breweries’ respective taprooms from Jan. 24 through Feb. 28. Also available, while supplies last, will be the #PDXNOW “Beerport” passport with tasting notes on each of the beers.
“Portland is the ultimate destination for beer lovers. With more craft breweries than any other city on the planet, Portland is the craft brewing capital of the world,” said Courtney Ries, Travel Portland marketing director. “This limited-availability series showcases a variety of breweries in town, and we hope this encourages beer lovers to visit Portland before they miss this exclusive collection.”
“This initiative typifies the collaborative spirit Portland is known for,” said Ross Putnam, co-founder of Base Camp Brewing Company. “Portland has an amazing craft beer scene that has made this city home to some of the best beers in the world. We’ve very much enjoyed working with this group of exceptional breweries to create a #PDXNOW collection that both tourists and locals are sure to love.”
Here’s a look at the #PDXNOW brews, which debut on Jan. 24:
Shared Theme: Amber
Base Camp Brewing Company, Bridge Builder Bock
Coalition Brewing Co., Mutual Fermentation
Shared Theme: Hefeweizen
Hopworks Urban Brewery, Hop-Lic Kellerweizen
Baerlic Brewing Co., Baer-Works Radlerweizen
Shared Theme: Gose
Breakside Brewery, Juggling Plums Gose
Fat Head’s Brewery, Weiss Weiss Baby
Shared Theme: Belgian
Ecliptic Brewing, Downkriek Cosmic Storm Belgian Sour
StormBreaker Brewing, Upkriek Cosmic Storm
Shared Theme: Gose
Gigantic Brewing, Quadtastic B² + G + EX = #PDXNOW
Ex Novo Brewing Company, Gose Either Way
Launch Event: #PDXNOW Presents Base Camp’s Collabofest, Jan. 24, noon–8 p.m.
Beer lovers will be able to meet the brewers and sample all 10 limited-edition beers in one location at the kickoff event. The family-friendly celebration will be held Saturday, Jan. 24, from noon to 8 p.m. at Base Camp Brewing Company (930 S.E. Oak St., Portland). Collabofest will cover two city blocks, feature iconic food trucks Koi Fusion, Gonzo and Grilled Cheese Grill, and host a free, all-ages ski and snowboard rail jam (7-10 p.m.), presented by local clothing brand All The Homies and complete with fresh snow trucked in from Mount Hood.
- $20 for general admission, which includes a plastic mug, #PDXNOW Beerport and 10 pours
- $35 for VIP entry, which includes a Klean Kanteen Collabofest steel pint cup, #PDXNOW Beerport,10 tickets (each good for a 5-ounce pour), tokens for two full pints and early admission at noon
- Prices will increase by $5 on the day of the event
For more information or to purchase tickets, visit www.travelportland.com/article/collabofest.