Sierra Nevada Brewing calls on brewing industry to support fire relief


By now, everyone is aware of the tragic and massive devastation caused by the recent wildfires in California. One of those fires, the Camp Fire, hit very close to home for Sierra Nevada Brewing Company of Chico, California.

“Although Chico and the Sierra Nevada brewery were spared, the Camp Fire has devastated neighboring communities where many of our friends, families and employees live,” said Sierra Nevada founder and owner, Ken Grossman. “This community has supported us for 38 years and we’re going to do everything we can to support them back.”

It didn’t take long for Sierra Nevada Brewing to step up to the plate and announce that they were spearheading a relief effort. Last week we reported on the relief fund they set up and seeded with $100,000. Additionally, they’re brewing a beer to support the cause, but more importantly they are calling on other breweries across the country to do the same.

“I’m sending a letter to brewers across the country, inviting them to join us in a collaboration brew day on Tuesday, November 27,” says Grossman. “We are working with malt and hop suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales, as well.”

If you are a brewer and would like to join Sierra Nevada Brewing’s efforts by brewing Resilience Butte County Proud IPA and donating all sales to the Camp Fire Relief Fund, just follow this link.

“We know that the rebuilding process will take time, but we’re in this for the long haul,” adds Grossman. “Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future.”