What we do not have on tap
Not long ago I walked into a fairly typical bar and grill in Seattle for a beer, a bite to eat, and a few innings of playoff baseball. This was not a great beer bar, but at least they offered some sort of craft beer selection. I asked the bartender what they had on tap and the first thing he said was, “Let me start by telling you that we do not have Manny’s.” Then he went on to explain what they did have on tap.
I am guessing that the bartender was getting a bit tired of people asking for Manny’s. One thing is for sure, that bartender probably never explains that they do not have Bud Light. No bar ever runs out of Bud Light. Why? Running short on one of their craft beers is probably a fairly common occurrence, but they always have plenty of silver bullet on hand. What’s up with that?
Survey says…
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Here is a link to a survey that asks craft beer drinkers a few simple questions. The folks running this survey have asked for your input because they recognize you’re the right person to ask. The survey is part of an article about the beer supply chain and explains why bars are more likely to run out of craft beer and less likely to run out of Mega Swill. It even suggests a possible solution. It is a quick and interesting read.
Click here to take the survey and/or read the article.
So what do you order when you walk into a bar that is missing your favorite (or expected) craft beer? Do you go for another beer of the same style? Do you reach for an import? Do you leave?
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