The new issue of Draft Magazine arrived the other day. Upon one of the many slick pages featuring glossy photos of perfectly posed, buxom brews airbrushed to pornographic perfection, you’ll find the What’s in a Name feature. This month the featured brewery is Washington’s own Trade Route Brewing.
The secret is out. Now the whole world knows what Joe Valvo, Chris Castillo and the Trade Route crew have been brewing. The May/June 2010 issue of Draft includes a nice writeup that explains the story of Trade Route Brewing clearly and efficiently. The point of the What’s in a Name feature is not only to tell the world a bit about a local brewery, but also to explain what is behind the name.
As most Washington beer lovers are probably aware, the brewery formerly know as Laughing Buddha changed its name to avoid a legal fistfight with an Australian company, Lucky Buddha. To local beer enthusiasts, it’s not news that Trade Route Brewing is now more aptly named given Joe and Chris’ passion for using uncommon, well-traveled ingredients to give their beers a worldly character—such as pandan leaves, palm sugar, kaffir lime leaves, and mangoes.
There are two really good things about getting this kind of recognition in Draft Magazine. The first is obvious: the magazine is read by a nationwide audience of beer enthusiasts. Second, and perhaps more important, the full-page, full-color feature will look really nice framed behind the bar at the Trade Route Taphouse in Pacific, WA.
Way to go Trade Route. You deserve it!
(We should mention that Redmond’s Black Raven Brewing was the featured brewery back in the January/February issue, as we reported here.)