The local mainstream media pays woefully little attention to the local beer scene. It is mystifying, really. Can you imagine England’s media not paying attention to soccer? On Monday, for an hour at least, that all changes when Washington beer will be the topic of discussion on one of the region’s most powerful radio outlets—KUOW 94.9 FM.
Monday, December 6th – 10:00 a.m.
I am happy to announce that this Monday KUOW (94.9 FM) is dedicating an entire hour to the local artisan beer scene. KUOW Weekday is a Seattle-based daily talk show featuring topics ranging from local politics and international relations to fashion and gardening. This Monday the subject du jour will be local beer. Specifically, the discussion will be about the current status of the local beer industry, with a focus on winter beer. After all, ’tis the season.
I will be in studio along with Drew Cluely (Pike Brewing) and Alejandro Brown (Big Al Brewing). This is not our show, we are merely the guests, so we will not be directing the conversation. Instead, we will be there to lend insight and hopefully represent the local artisan beer and brewing scene in a befitting manner.
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We are bringing samples of local winter beers to share with our hosts. No doubt, we will talk about the upcoming Washington Winter Beerfest. (Might be a good idea for you to get tickets before the show airs).
When Opportunity Knocks
This is a great opportunity for us to educate and inform a massive audience. As an added bonus, it is an audience that should be very receptive to our message—people who appreciate artisanal products and recognize the intrinsic value of locally produced goods. We are honored that KUOW is affording us this opportunity. Quite literally, this kind of airtime on a massive NPR affiliate like KUOW cannot be bought.
The show airs live on Monday at 10 a.m. Once the broadcast has concluded, the show will be available online by going to www.kuow.org/weekday. Thereafter, it can be found in the KUOW archives at http://www.kuow.org/search.php.
More About KUOW
In case you didn’t know…
KUOW’s 94.9 FM analog and HD Radio signals broadcast from Seattle’s Capitol Hill with a power of 100,000 watts. KUOW 94.9 FM also broadcasts from an FM translator in Bellingham, Wash. and can be heard on 90.3 FM. KUOW FM is simulcast on KUOW 1340 AM and serves Olympia and other communities in Thurston and Pierce Counties from our AM transmitter in Tumwater, Wash.
KUOW is a founding member of NPR; an affiliate of Public Radio International (PRI), American Public Media (APM), Public Radio Exchange (PRX), and the Northwest News Network (N3); and a member of the Associated Press (AP).
KUOW serves communities in the Puget Sound region, Western Washington and Southern British Columbia. The station is operated by KUOW Puget Sound Public Radio (PSPR) under an agreement with the University of Washington, KUOW’s licensee. PSPR was established in 1999 and is a private, non–profit corporation governed by a community board.
